Social media has fundamentally changed the way we live and do business. Research shows that buyers are 57% of the way through the buying process before they contact a salesperson.
Your ideal client is on a self-directed journey where they research, ask questions and jump to conclusions about you, your products and your brand all while remaining anonymous. To win, brands must empower salespeople to be a part of this journey earlier in the process. Today, I'll give you anchors to mindsets to help you make that happen.
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